Advanced Certificate in Ad Performance Tracking: Next-Gen Analytics

Name: Advanced Certificate in Ad Performance Tracking: Next-Gen Analytics
Price: 149 GBP
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The Advanced Certificate in Ad Performance Tracking: Next-Gen Analytics is a comprehensive course designed to equip learners with cutting-edge skills in ad performance tracking and analytics. In an era where data-driven decision-making is paramount, this course is of crucial importance for professionals seeking to maximize the impact of their advertising campaigns.

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AboutThisCourse

With the ever-growing demand for experts who can effectively analyze and interpret advertising data, this course provides learners with the necessary skills to excel in this field. It covers topics such as advanced analytics techniques, attribution modeling, and cross-device tracking, making it an ideal choice for those looking to advance their careers in digital marketing, data analytics, or advertising. By the end of this course, learners will have gained a deep understanding of the latest ad performance tracking tools and techniques, enabling them to make informed decisions and drive business growth. Enroll today and take the first step towards becoming a next-generation ad performance tracking expert!

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CourseDetails

• Advanced Ad Performance Metrics:
Understanding and utilizing advanced ad performance metrics, such as view-through conversions, assisted conversions, and cross-device tracking.
• Multi-Channel Ad Performance Tracking:
Strategies and best practices for tracking and analyzing ad performance across multiple channels, including social media, display, video, and native advertising.
• Advanced Analytics Tools for Ad Performance Tracking:
Exploration and implementation of advanced analytics tools, such as Google Analytics 360, Adobe Analytics, and Mixpanel, for ad performance tracking and analysis.
• Attribution Modeling for Ad Performance Tracking:
Understanding and implementing attribution modeling to accurately measure the impact of ad campaigns and optimize marketing spend.
• Advanced Data Visualization for Ad Performance Tracking:
Creating and utilizing advanced data visualizations to effectively communicate ad performance insights and recommendations.
• Machine Learning for Ad Performance Tracking:
Leveraging machine learning algorithms to predict and optimize ad performance, and to identify and target high-value audience segments.
• Advanced Tag Management for Ad Performance Tracking:
Implementing and managing advanced tag management solutions, such as Google Tag Manager and Adobe Tag Manager, to improve ad performance tracking and efficiency.
• Privacy and Compliance in Ad Performance Tracking:
Understanding and ensuring compliance with privacy regulations, such as GDPR and CCPA, and ethical considerations in ad performance tracking.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD PERFORMANCE TRACKING: NEXT-GEN ANALYTICS

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UK School of Management (UKSM)

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05 May 2025

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