Global Certificate in Online Advertising: Results-Oriented

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The Global Certificate in Online Advertising is a results-oriented course, designed to equip learners with essential skills for career advancement in the rapidly evolving digital advertising industry. This certificate program emphasizes the importance of data-driven decision making, targeting and retargeting strategies, and creative messaging to maximize ROI and achieve marketing objectives.

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AboutThisCourse

In today's digital-first world, online advertising has become a critical component of any successful marketing strategy. According to a recent report by Statista, global digital ad spending is projected to reach $517 billion by 2023. This surge in demand for digital advertising solutions has created a high demand for professionals who possess the skills and knowledge required to plan, execute, and optimize online ad campaigns that deliver measurable results. By enrolling in this certificate course, learners will gain hands-on experience with the latest tools and platforms used in online advertising, including Google Ads, Facebook Ads, and LinkedIn Ads. They will also learn how to measure and analyze the performance of their ad campaigns using tools like Google Analytics and Data Studio. With a focus on real-world applications and practical skills, this certificate program is an excellent investment for anyone looking to advance their career in digital marketing.

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CourseDetails

• Online Advertising Fundamentals
• Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising
• Display Advertising & Programmatic Ad Buying
• Social Media Advertising: Facebook, Instagram, LinkedIn, & Twitter
• Mobile Advertising: In-App & Mobile Web
• Video Advertising: Pre-Roll, Mid-Roll, & Over-the-Top (OTT)
• Email Marketing: Strategy, Design, & Deliverability
• Google Analytics for Online Advertising
• A/B Testing & Conversion Rate Optimization (CRO)
• Digital Advertising Campaign Management & Reporting

CareerPath

In the UK, online advertising career opportunities are thriving, with PPC Specialists taking the lead, followed by Digital Marketing Managers, SEO Specialists, Content Marketing Specialists, and Social Media Managers. The Google Charts 3D Pie chart below displays the latest statistics on the UK job market trends in online advertising, highlighting the percentage distribution of these roles. This responsive, engaging visualization is designed to adapt to various screen sizes and emphasize industry relevance. Explore the vibrant online advertising sector, and discover an array of lucrative opportunities in the UK, tailored to your expertise and interests. Whether you're passionate about PPC, SEO, content marketing, or social media management, delve into this dynamic digital landscape and unlock your full potential.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN ONLINE ADVERTISING: RESULTS-ORIENTED
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UK School of Management (UKSM)
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05 May 2025
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