Certificate in Search Engine Marketing Basics

Name: Certificate in Search Engine Marketing Basics
Price: 149 GBP
Availability: InStock

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The Certificate in Search Engine Marketing Basics is a comprehensive course designed to equip learners with essential skills in Search Engine Marketing (SEM). This course emphasizes the importance of SEM in driving online visibility, traffic, and conversions for businesses.

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AboutThisCourse

In today's digital age, SEM has become a critical aspect of marketing strategies, making this course highly relevant and in demand across various industries. Learners will gain a solid understanding of SEM fundamentals, including keyword research, pay-per-click (PPC) advertising, and analytics, empowering them to create and optimize effective SEM campaigns. By completing this course, learners will not only enhance their digital marketing skillset but also boost their career advancement opportunities. This certification can serve as a stepping stone for learners to further explore advanced SEM concepts and specializations, ultimately positioning them as valuable assets in the ever-evolving digital marketing landscape.

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CourseDetails

• Search Engine Basics: Understanding how search engines work and their role in online visibility.
• Keyword Research: Identifying and analyzing keywords for SEO success.
• On-page Optimization: Techniques for optimizing website content and structure for search engines.
• Link Building: Strategies for acquiring high-quality backlinks to improve search rankings.
• Technical SEO: Improving website performance, mobile optimization, and XML sitemaps for search engines.
• Local SEO: Boosting local search visibility through Google My Business and online reviews.
• Analytics and Reporting: Using tools like Google Analytics to measure and analyze SEO performance.
• Content Marketing: Leveraging content creation and distribution to improve search rankings.
• Paid Search Advertising: Overview of pay-per-click (PPC) and other paid search strategies.

CareerPath

The Certificate in Search Engine Marketing (SEM) Basics is an excellent way to dive into the world of paid advertising, a crucial aspect of digital marketing. Equip yourself with the necessary skills to create, manage, and optimize SEM campaigns across various platforms. This program focuses on three primary roles in the SEM field: Specialist, Analyst, and Manager. Let's explore their job market trends, salary ranges, and skill demand in the UK using a 3D pie chart. - **SEM Specialist**: Accounting for 45% of the market, SEM Specialists focus on creating and managing ad campaigns, from keyword research to bid management. They should expect a salary range between £22,000 and £35,000 per year. - **SEM Analyst**: Holding 30% of the market, SEM Analysts analyze the performance of campaigns and provide insights to optimize them. Their salary ranges from £28,000 to £42,000 annually. - **SEM Manager**: With 25% of the market, SEM Managers oversee teams, strategies, and budgets for SEM campaigns. They can earn between £35,000 and £55,000 per year. These roles are in high demand, with businesses increasingly relying on digital marketing to reach their target audience. By earning a Certificate in SEM Basics, you can tap into this growing industry and establish yourself as a valuable asset in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEARCH ENGINE MARKETING BASICS

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UK School of Management (UKSM)

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05 May 2025

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