Global Certificate in Data-driven Social Media Marketing: Engagement Tactics

Name: Global Certificate in Data-driven Social Media Marketing: Engagement Tactics
Price: 149 GBP
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The Global Certificate in Data-driven Social Media Marketing: Engagement Tactics is a comprehensive course that emphasizes the importance of data-driven strategies in social media marketing. With the rapid growth of digital media, businesses increasingly rely on data-driven insights to effectively engage with their audiences and drive results.

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AboutThisCourse

This course equips learners with essential skills for career advancement in this high-demand industry. Through hands-on training and real-world examples, learners will gain a deep understanding of social media analytics, audience segmentation, and content optimization. They will also learn how to use data to inform their engagement strategies, measure their success, and adapt to changing market conditions. By the end of the course, learners will have a portfolio of data-driven social media marketing campaigns that demonstrate their ability to drive engagement and achieve business objectives. Whether they are just starting out in their careers or looking to enhance their existing skills, this course provides learners with the knowledge and practical experience they need to succeed in today's digital marketing landscape.

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CourseDetails

• Social Media Analytics: Understanding Metrics and KPIs
• Data-Driven Persona Development: Audience Segmentation and Targeting
• Content Strategy: Data Analysis for Content Optimization
• Social Media Listening and Monitoring: Harnessing Customer Insights
• Influencer Marketing: Leveraging Data for Influencer Identification and Engagement
• Paid Social Media Advertising: Data-Driven Campaign Planning and Optimization
• Social Media Automation: Implementing Data-Driven Workflows
• Measuring and Reporting Social Media ROI: Data Interpretation and Visualization
• Data Privacy and Security in Social Media Marketing
• Trends and Innovations in Data-Driven Social Media Marketing

CareerPath

The Global Certificate in Data-driven Social Media Marketing: Engagement Tactics course empowers learners to excel in today's evolving digital marketing landscape. The course focuses on data-driven strategies, emphasizing the importance of understanding job market trends and skill demand in the UK. A few prominent roles in the data-driven social media marketing sector include: 1. Social Media Manager: These professionals oversee an organization's social media presence, develop strategies, and monitor analytics, accounting for 30% of the roles in this domain. 2. Content Marketing Specialist: Focusing on creating engaging content and optimizing distribution, these specialists comprise 25% of the data-driven social media marketing positions. 3. Digital Marketing Analyst: With 20% of the roles, these analysts measure and interpret the effectiveness of marketing campaigns, providing valuable insights for future strategies. 4. SEO Specialist: Holding 15% of the positions, SEO specialists optimize websites and content to improve search engine rankings and attract organic traffic. 5. Paid Advertising Specialist: Accounting for 10% of the roles, these specialists manage and optimize paid advertising campaigns across various platforms. Our course prepares learners for success in these roles and more, providing in-depth knowledge and hands-on experience in data-driven social media marketing engagement tactics. Equip yourself with the necessary skills to thrive in the ever-changing digital marketing industry and stay ahead of the competition.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA-DRIVEN SOCIAL MEDIA MARKETING: ENGAGEMENT TACTICS

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UK School of Management (UKSM)

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05 May 2025

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