Executive Development Programme in SEO Paid Search Optimization

Name: Executive Development Programme in SEO Paid Search Optimization
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in SEO & Paid Search Optimization is a certificate course designed to provide professionals with essential skills in search engine marketing. With the ever-growing importance of online presence, the demand for SEO and Paid Search specialists has skyrocketed.

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AboutThisCourse

This course is designed to equip learners with the latest techniques in search engine optimization and paid search advertising to help businesses improve their online visibility and reach their target audience. The course covers critical areas such as keyword research, on-page and off-page optimization, link building, and paid search strategies using Google Ads. Learners will also gain hands-on experience with industry-leading tools and platforms, providing them with a competitive edge in the job market. By completing this course, learners will be able to develop and implement effective SEO and Paid Search campaigns, analyze and interpret campaign performance data, and make data-driven decisions to optimize campaigns for maximum ROI. This course is an excellent opportunity for professionals looking to advance their careers in digital marketing or start a career in SEO and Paid Search optimization.

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CourseDetails

• Understanding SEO
• Importance of Paid Search Optimization
• Keyword Research and Analysis
• On-page and Off-page Optimization Techniques
• Google Ads and PPC Campaigns
• Optimizing Ad Copy and Landing Pages
• Setting Up and Tracking Conversion Goals
• Analyzing and Improving Campaign Performance
• SEO Trends and Best Practices

CareerPath

In today's digital marketing landscape, SEO and Paid Search Optimization play crucial roles in driving online visibility, traffic, and revenue. With our Executive Development Programme, professionals will gain expertise in these areas, preparing them to excel in various roles. This 3D pie chart illustrates the distribution of roles associated with SEO and Paid Search Optimization. The majority of positions are SEO Specialists (45%), highlighting the importance of organic search optimization. PPC Specialists make up 30% of the roles, emphasizing the significance of paid advertising in a comprehensive digital marketing strategy. At 20%, the SEO & PPC Manager role showcases the need for professionals who can manage and optimize both organic and paid search campaigns. Lastly, Data Analysts represent 5% of the roles, underscoring the value of data-driven decision-making in digital marketing. By focusing on these in-demand roles, our Executive Development Programme in SEO Paid Search Optimization equips professionals with the skills and knowledge necessary to succeed and lead in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEO PAID SEARCH OPTIMIZATION

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UK School of Management (UKSM)

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05 May 2025

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