Global Certificate in SEO for Influencers: Data-Driven

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The Global Certificate in SEO for Influencers: Data-Driven is a comprehensive course that equips learners with essential skills for career advancement in the competitive digital marketing landscape. This course is critical in meeting the growing industry demand for SEO professionals who can leverage data-driven strategies to increase online visibility and drive website traffic.

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AboutThisCourse

Through this course, learners will gain a deep understanding of SEO best practices, keyword research, on-page and off-page optimization, and technical SEO. By analyzing real-world case studies and using industry-leading tools, learners will develop a hands-on approach to SEO strategy and execution. Upon completion, learners will be able to demonstrate their SEO expertise and data analysis skills, making them highly valuable to potential employers. This certificate course is an excellent opportunity for influencers, marketers, and business owners looking to enhance their digital marketing skills and stand out in a crowded field.

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โ€ข Keyword Research and Analysis: Understanding the primary and secondary keywords, keyword research tools, and analysis of search trends.
โ€ข On-page SEO: Optimizing website structure, content, and meta tags for search engines.
โ€ข Technical SEO: Improving website speed, mobile-friendliness, crawlability, and security for better search engine performance.
โ€ข Link Building: Strategies to acquire high-quality backlinks, including guest blogging, content marketing, and outreach.
โ€ข Local SEO: Optimizing a website for local search results, including Google My Business and local citations.
โ€ข Analytics and Reporting: Using tools like Google Analytics and Search Console to measure and analyze SEO performance.
โ€ข Content Marketing: Creating and promoting high-quality content to attract and engage with the target audience.
โ€ข Social Media for SEO: Leveraging social media platforms to increase visibility, brand awareness, and traffic.
โ€ข SEO for E-commerce: Optimizing product pages, categories, and filters for search engines.

CareerPath

The Global Certificate in SEO for Influencers is a valuable credential for professionals seeking to excel in the digital marketing landscape. With the ever-growing importance of search engine optimization, the demand for SEO-skilled professionals remains strong across various roles. In the UK, four prominent roles stand out for their connection to SEO and influencer marketing. These roles include SEO Specialist, Content Writer, Social Media Manager, and Analytics Specialist. * An SEO Specialist enjoys the largest market share, accounting for 55% of the demand for SEO-related positions. Focusing on optimizing websites and web content, these professionals drive traffic, enhance visibility, and boost conversions for businesses. * A Content Writer follows closely, with 20% of the demand. Content writers with SEO skills craft engaging, informative, and optimized content that drives traffic and strengthens a brand's online presence. * Social Media Managers with SEO expertise represent 15% of the demand in the UK. These professionals leverage social media platforms to expand a brand's reach, foster customer engagement, and optimize content for discoverability. * Finally, Analytics Specialists make up the remaining 10% of the demand. These professionals collect, analyze, and interpret data to measure the effectiveness of SEO strategies and provide actionable insights for continuous improvement. These numbers highlight the value of a Global Certificate in SEO for Influencers, which can help professionals gain a competitive edge in the UK's thriving digital marketing job market.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN SEO FOR INFLUENCERS: DATA-DRIVEN
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UK School of Management (UKSM)
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05 May 2025
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