Global Certificate in SEO for Expos

Name: Global Certificate in SEO for Expos
Price: 149 GBP
Availability: InStock

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The Global Certificate in SEO for Expos is a comprehensive course designed to meet the growing industry demand for Search Engine Optimization (SEO) expertise. This course emphasizes the importance of SEO in increasing online visibility, driving website traffic, and improving user experience.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in keyword research, on-page and off-page optimization, link building, and technical SEO. These skills are critical for career advancement in various fields, including marketing, web development, and e-commerce. According to Burning Glass, a leading labor market analytics firm, job postings requiring SEO skills have grown by over 40% in the last five years. By earning the Global Certificate in SEO for Expos, learners demonstrate their proficiency in this in-demand skill set and enhance their career opportunities. Join this course and take the first step towards a rewarding career in SEO!

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CourseDetails

• Keyword Research: Understanding the primary and secondary keywords, long-tail keywords, and keyword research tools.
• On-page Optimization: Title tags, meta descriptions, header tags, URL structure, and content optimization.
• Technical SEO: Website speed, mobile optimization, XML sitemaps, structured data, and canonicalization.
• Off-page Optimization: Link building, social signals, and local SEO.
• Analytics and Reporting: Setting up Google Analytics, Google Search Console, and understanding key metrics for SEO.
• User Experience (UX): Mobile-first indexing, user engagement metrics, and site navigation.
• International SEO: Hreflang tags, language targeting, and country targeting.
• Penalties and Recovery: Understanding and avoiding Google penalties, manual actions, and disavowing links.
• SEO Strategy: Setting goals, measuring KPIs, and creating an effective SEO strategy.

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CareerPath

The SEO industry is thriving, and a Global Certificate in SEO for Expos can open up various opportunities in the UK market. The above 3D pie chart illustrates the latest job market trends, featuring the most in-demand roles and their respective popularity. As the chart indicates, SEO Specialists hold the largest share of the job market, accounting for 55% of the positions. This role involves optimizing websites and web content for search engines, enabling businesses to improve their online visibility and increase organic traffic. Content Writers make up 20% of the market. As part of an SEO team, they produce high-quality, SEO-friendly content to engage readers and attract search engines. Analytics Specialists take up 15% of the market share. They use data analysis tools like Google Analytics to measure and optimize website performance and SEO strategies. Lastly, SEO Managers, responsible for leading and coordinating SEO teams, constitute 10% of the job market. These statistics reveal the growing demand for SEO professionals in the UK, showcasing the potential career paths available with a Global Certificate in SEO for Expos.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN SEO FOR EXPOS

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UK School of Management (UKSM)

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05 May 2025

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