Certificate in SEO for PR Professionals: Visibility Boost

Name: Certificate in SEO for PR Professionals: Visibility Boost
Price: 149 GBP
Availability: InStock

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The Certificate in SEO for PR Professionals: Visibility Boost course is a must-take for PR professionals seeking to enhance their online presence and reach wider audiences. This program bridges the gap between Public Relations and Search Engine Optimization (SEO), two critical components of modern communication strategies.

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AboutThisCourse

In an era where digital visibility drives success, this course equips learners with essential skills to boost their company's or client's online visibility. It offers insight into Google algorithms, keyword research, link building, and analytics, empowering PR pros to create impactful campaigns that deliver measurable results. With industry demand for SEO-savvy PR practitioners on the rise, this certificate course provides a competitive edge in career advancement. By combining theory and practice, it ensures that learners can immediately apply their newfound skills in real-world scenarios, making them invaluable assets in any PR team.

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CourseDetails

• Understanding SEO Fundamentals
• Keyword Research and Analysis
• On-Page Optimization Techniques
• Off-Page Optimization Strategies
• Local SEO for PR Professionals
• Mobile SEO and Optimization
• SEO Analytics and Reporting
• SEO Content Strategy for PR
• Link Building Best Practices
• SEO Trends and Future Developments

CareerPath

The Certificate in SEO for PR Professionals: Visibility Boost course is designed to equip Public Relations (PR) professionals with the skills to boost online visibility and reach a wider audience. This program focuses on enhancing your understanding of Search Engine Optimization (SEO), content creation, social media management, and PR strategies. 1. SEO (45%): Learn the fundamentals of SEO and how to optimize websites for search engines. This includes keyword research, on-page optimization, and link building techniques. 2. PR (26%): Dive into the ever-evolving PR landscape and how it intertwines with SEO. Gain insights into media relations, crisis communication, and event planning. 3. Content Creation (15%): Master the art of content creation for SEO purposes. Understand the importance of high-quality, relevant, and engaging content to attract and retain users. 4. Social Media Management (14%): Leverage social media platforms to amplify your brand's reach and engagement. Learn how to create and manage social media campaigns, as well as analyze performance metrics. By completing this course, you'll be well-equipped to navigate the digital world and drive success in your PR career. The UK job market values professionals with SEO expertise, and salaries often reflect this demand. With a focus on practical skills and up-to-date industry knowledge, this course will give you a competitive edge in the job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEO FOR PR PROFESSIONALS: VISIBILITY BOOST

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UK School of Management (UKSM)

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05 May 2025

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