Executive Development Programme in PPC Conversion Rate Optimization

Name: Executive Development Programme in PPC Conversion Rate Optimization
Price: 149 GBP
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The Executive Development Programme in PPC Conversion Rate Optimization is a certificate course designed to empower digital marketing professionals with advanced skills in Pay-Per-Click (PPC) advertising and conversion rate optimization. This program emphasizes the importance of data-driven decision making, strategic thinking, and ROI optimization in PPC campaigns.

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AboutThisCourse

In an era where digital advertising budgets continue to grow, there is a high industry demand for professionals who can effectively manage PPC campaigns and optimize conversion rates. This course equips learners with essential skills to meet this demand, including keyword research, ad copywriting, landing page optimization, and A/B testing. By the end of this program, learners will have gained the knowledge and practical skills necessary to drive successful PPC campaigns, increase conversion rates, and advance their careers in digital marketing. Stand out in the competitive digital marketing landscape with this comprehensive Executive Development Programme in PPC Conversion Rate Optimization.

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CourseDetails

• Unit 1: Introduction to PPC Conversion Rate Optimization
• Unit 2: Understanding Keyword Research and Selection
• Unit 3: Crafting High-Converting Ad Copy
• Unit 4: Landing Page Design and Optimization
• Unit 5: Utilizing Google Analytics for PPC Conversion Tracking
• Unit 6: A/B Testing and Experimentation in PPC Campaigns
• Unit 7: Advanced Audience Targeting Strategies
• Unit 8: Remarketing and Retargeting Techniques
• Unit 9: Leveraging Bid Strategies for Maximum Conversion Rates
• Unit 10: Scaling and Automating PPC Campaigns

CareerPath

The Executive Development Programme in PPC (Pay-Per-Click) Conversion Rate Optimization focuses on enhancing the skills and expertise of professionals in various UK job markets. This data-driven programme is designed to equip participants with the essential skills to lead and optimize PPC campaigns for improved conversion rates. The 3D pie chart below showcases the distribution of roles in the PPC Conversion Rate Optimization sector. The chart highlights the prominence and significance of each role in the industry, providing an immersive, interactive visual representation for better understanding. PPC Manager: Accounting for 45% of the PPC Conversion Rate Optimization roles, PPC Managers play a crucial role in developing and executing marketing strategies. They oversee PPC campaigns, manage budgets, and collaborate with various departments to ensure successful implementations. Senior PPC Specialist: With 25% of the roles, Senior PPC Specialists hold extensive experience in managing PPC campaigns and display a strong understanding of the latest PPC trends. They craft data-driven PPC strategies, monitor performance, and optimize campaigns for desired results. PPC Executive: Comprising 15% of the roles, PPC Executives support Senior PPC Specialists by managing day-to-day campaign activities. They perform keyword research, create ad copy, and analyze campaign performance to contribute to the team's success. PPC Analyst: PPC Analysts make up 10% of the sector and specialize in interpreting data and providing actionable insights to improve PPC campaign performance. They use advanced analytics tools and techniques to derive valuable insights and optimize campaigns. PPC Coordinator: Finally, PPC Coordinators represent 5% of the roles. They ensure seamless communication and coordination between different teams involved in a PPC campaign. Their primary responsibilities include tracking and reporting campaign progress, maintaining a schedule, and supporting the PPC team. By understanding these roles and their distribution, prospective students and professionals can make informed decisions about their career paths in PPC Conversion Rate Optimization.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PPC CONVERSION RATE OPTIMIZATION

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UK School of Management (UKSM)

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05 May 2025

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