Professional Certificate in SEO for Marketing: Campaign Optimization

Name: Professional Certificate in SEO for Marketing: Campaign Optimization
Price: 149 GBP
Availability: InStock

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The Professional Certificate in SEO for Marketing: Campaign Optimization is a crucial course for digital marketers seeking to enhance their skills and advance their careers. This program focuses on Search Engine Optimization (SEO), a vital aspect of marketing that boosts online visibility and drives website traffic.

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AboutThisCourse

In this course, learners will gain in-depth knowledge of SEO principles, strategies, and tools, enabling them to optimize websites and campaigns effectively. The curriculum covers keyword research, on-page and off-page optimization, technical SEO, and analytics, ensuring a comprehensive understanding of the discipline. With the ever-growing importance of online presence and digital marketing, the demand for SEO specialists is at an all-time high. By completing this certificate program, learners will be well-equipped to meet industry needs and excel in SEO-related roles, making it an invaluable investment for career growth and success.

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CourseDetails

• Introduction to SEO & Campaign Optimization
• Understanding Keywords & Keyword Research
• On-Page SEO Techniques & Best Practices
• Off-Page SEO & Link Building Strategies
• Local SEO & Google My Business Optimization
• Technical SEO & Website Performance
• Mobile SEO & Accelerated Mobile Pages (AMP)
• SEO Analytics & Campaign Tracking
• Advanced SEO Strategies & Future Trends

CareerPath

The SEO industry continues to grow, offering diverse career paths and exciting opportunities in the UK. Here's an engaging visual representation of the current landscape for aspiring SEO professionals: 1. **SEO Manager**: As a leader in the industry, SEO Managers oversee the development and execution of successful SEO strategies for their companies. With an average salary range of £36,000 to £52,000, these professionals boast a 25% share of the SEO job market. 2. **Technical SEO Specialist**: Focusing on website architecture, these experts ensure search engines can easily crawl and understand websites. Technical SEO Specialists earn between £30,000 and £45,000, representing 20% of the SEO job market. 3. **SEO Content Specialist**: These professionals create engaging and search-engine-friendly content to attract, inform, and retain potential customers. SEO Content Specialists earn £28,000 to £42,000, occupying 18% of the SEO job market. 4. **Local SEO Specialist**: Perfect for those who love working within their communities, Local SEO Specialists optimize online content and websites for businesses in specific geographic areas. They earn between £24,000 and £36,000, accounting for 15% of the SEO job market. 5. **App Store Optimization Specialist**: With the rise of mobile devices, these experts optimize app listings on app stores to increase visibility and downloads. App Store Optimization Specialists earn £28,000 to £40,000, making up 12% of the SEO job market. 6. **SEO Analyst**: SEO Analysts gather and interpret data on website performance and user behavior to improve SEO strategies. They earn £25,000 to £37,000 and comprise 10% of the SEO job market. As the demand for SEO professionals increases, there's no better time to consider a career in this exciting and dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SEO FOR MARKETING: CAMPAIGN OPTIMIZATION

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UK School of Management (UKSM)

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05 May 2025

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