Professional Certificate in SEO for Communication: Online Presence

Name: Professional Certificate in SEO for Communication: Online Presence
Price: 149 GBP
Availability: InStock

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The Professional Certificate in SEO for Communication: Online Presence is a crucial course for individuals seeking to enhance their digital communication skills. This program focuses on Search Engine Optimization (SEO), a critical component of online presence that drives website traffic and boosts visibility.

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AboutThisCourse

With the ever-growing importance of digital communication, the demand for SEO specialists is at an all-time high. This course equips learners with essential skills to meet this industry demand, providing a competitive edge in the job market. Throughout the course, learners gain comprehensive knowledge in keyword research, on-page and off-page optimization, and Google Analytics. They also learn to measure and analyze SEO strategies' effectiveness, ensuring continuous improvement and high-performance results. By completing this program, learners will be well-prepared to pursue careers in digital marketing, communication, or public relations, with a strong foundation in SEO best practices and strategic online presence management.

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CourseDetails

• Understanding SEO Fundamentals & Keyword Research & Analysis
• On-Page SEO Techniques & Best Practices
• Off-Page SEO & Link Building Strategies
• Local SEO & Google My Business Optimization
• Technical SEO & Website Performance
• Mobile SEO & Accelerated Mobile Pages (AMP)
• SEO Analytics & Measuring Performance
• Content Strategy & SEO Copywriting
• SEO for E-commerce & Online Stores

CareerPath

In the ever-evolving digital landscape, search engine optimization (SEO) has become an integral part of communication strategies for online presence. The demand for SEO specialists is on the rise in the UK, offering exciting career opportunities in various industries. Here are some statistics that highlight the significance of SEO skills and the job market trends: - **SEO Specialist**: With a 60% share, SEO specialists are the most sought-after professionals in this field. Their expertise in optimizing websites, increasing search engine rankings, and driving organic traffic is crucial for businesses seeking online growth. - **Content Marketing Specialist**: As content plays a vital role in SEO, the need for content marketing specialists (25%) has also surged. These professionals create engaging, SEO-friendly content to attract and retain audiences, driving brand awareness and conversions. - **Social Media Specialist**: Social media platforms contribute to search engine algorithms, making up 10% of the demand in this sector. Social media specialists manage a company's online presence by creating and sharing content on social media platforms to increase brand visibility. - **Analytics Specialist**: Analytics specialists (5%) analyze and interpret data to help businesses make informed decisions. Their insights help optimize SEO strategies and maximize ROI. These roles offer competitive salary ranges, with SEO specialists earning an average of £35,000 to £45,000 per year in the UK. Meanwhile, content marketing specialists, social media specialists, and analytics specialists can earn between £25,000 and £40,000 annually, depending on their experience and skillset. By honing your SEO skills and staying updated on industry trends, you can tap into these growing opportunities and advance your career in communication and online presence.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SEO FOR COMMUNICATION: ONLINE PRESENCE

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UK School of Management (UKSM)

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05 May 2025

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