Certificate in SEO Strategy: Smart Planning

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The Certificate in SEO Strategy: Smart Planning is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. SEO (Search Engine Optimization) strategies are in high demand as businesses compete for visibility and higher rankings on search engine results pages.

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AboutThisCourse

This course focuses on smart planning techniques, ensuring learners can develop and implement effective SEO strategies that deliver results. It covers key topics such as keyword research, on-page and off-page optimization, link building, and content marketing. By completing this course, learners will gain a competitive edge in the job market, with the ability to demonstrate their expertise in SEO strategy and planning. With the growing importance of digital marketing, there has never been a better time to invest in SEO skills. Whether you are an entrepreneur, marketer, or career changer, this course will provide you with the knowledge and tools you need to succeed in this exciting and dynamic field.

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CourseDetails

โ€ข Understanding SEO Fundamentals <br> โ€ข Keyword Research and Analysis <br> โ€ข On-Page Optimization Techniques <br> โ€ข Technical SEO for Website Performance <br> โ€ข Link Building Strategies <br> โ€ข Local SEO <br> โ€ข Mobile Optimization <br> โ€ข SEO Analytics and Reporting <br> โ€ข Search Engine Algorithms & Updates <br> โ€ข Ethical SEO Practices and Guidelines <br>

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The Certificate in SEO Strategy: Smart Planning course equips learners with the essential skills to plan, implement, and manage successful SEO strategies in the UK job market. This section highlights the distribution of roles and their respective demand in the industry. SEO Specialist roles take up the most considerable share, with 60% of the market demanding these skills. These professionals are responsible for optimising websites to improve search engine rankings, driving organic traffic, and increasing online visibility. SEO Managers follow closely, accounting for 25% of the demand. Their role involves overseeing SEO strategies, coordinating teams, and aligning SEO goals with business objectives. Technical SEO professionals make up 10% of the market. Focusing on website architecture, they ensure search engines can easily crawl, interpret, and index websites, impacting overall search performance. Lastly, Local SEO roles represent 5% of the industry's demand. Specialising in location-based search results, these experts optimise websites, business listings, and online presence to increase local search visibility and foot traffic. Embark on a rewarding SEO career journey with the Certificate in SEO Strategy: Smart Planning. Stay ahead of the competition with up-to-date skills and industry insights.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN SEO STRATEGY: SMART PLANNING
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UK School of Management (UKSM)
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05 May 2025
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