Executive Development Programme in Pricing Strategy Differentiation

Name: Executive Development Programme in Pricing Strategy Differentiation
Price: 149 GBP
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The Executive Development Programme in Pricing Strategy Differentiation is a comprehensive certificate course designed to equip learners with essential skills in pricing strategy and differentiation. This program is critical for professionals in various industries, including marketing, sales, finance, and general management, as it provides the necessary tools to develop and implement effective pricing strategies that drive business growth and profitability.

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AboutThisCourse

In today's competitive marketplace, pricing strategy differentiation is increasingly important for businesses seeking to stand out from their competitors. This course provides learners with a deep understanding of the principles of pricing strategy, including pricing models, value-based pricing, cost-plus pricing, and dynamic pricing. Learners will also gain insights into how to differentiate their pricing strategies to create a competitive advantage. By completing this course, learners will be equipped with the skills and knowledge necessary to drive pricing strategy and differentiation in their organizations, leading to career advancement and increased job satisfaction. With a focus on practical application, learners will be able to apply their newfound skills immediately, making a positive impact on their organization's bottom line.

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CourseDetails

• Fundamentals of Pricing Strategy: Understanding the basic principles of pricing, including cost-plus pricing, value-based pricing, and competition-based pricing.
• Market Research and Analysis: Learning how to conduct market research, analyze consumer behavior, and segment markets to inform pricing decisions.
• Pricing Psychology: Exploring the psychological factors that influence consumer perceptions of price, including anchoring, framing, and price perception.
• Pricing Models: Examining different pricing models, such as subscription pricing, tiered pricing, and dynamic pricing, and their applicability to different industries and products.
• Price Discrimination: Understanding the concept of price discrimination, its legality, and how to implement it effectively.
• Pricing and Product Strategy: Exploring the relationship between pricing and product strategy, including product positioning, differentiation, and bundling.
• Pricing and Distribution Strategy: Analyzing the impact of distribution channels on pricing, including the role of intermediaries, online vs. offline sales, and international pricing.
• Pricing Metrics and Analytics: Learning how to measure pricing performance, including pricing elasticity, price sensitivity, and customer lifetime value.
• Pricing Communication and Negotiation: Developing skills in pricing communication and negotiation, including how to present pricing to customers, handle objections, and negotiate prices effectively.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRICING STRATEGY DIFFERENTIATION

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UK School of Management (UKSM)

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05 May 2025

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