Global Certificate in Marketing Analytics Tactics

Name: Global Certificate in Marketing Analytics Tactics
Price: 149 GBP
Availability: InStock

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The Global Certificate in Marketing Analytics Tactics is a comprehensive course designed to empower learners with indispensable marketing analytics skills. In today's data-driven world, marketing professionals who can analyze and interpret data to make informed decisions are in high demand.

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AboutThisCourse

This course equips learners with the latest tools and techniques to collect, analyze, and interpret data, enabling them to drive impactful marketing strategies. By completing this course, learners will gain a deep understanding of marketing analytics tactics and how to apply them in real-world scenarios. They will learn how to use data to optimize marketing campaigns, improve customer engagement, and increase revenue. This course is essential for marketing professionals who want to advance their careers and stay competitive in the ever-evolving marketing landscape. In addition to the technical skills, learners will also develop critical thinking and problem-solving skills. They will learn how to interpret data, draw insights, and communicate findings effectively to stakeholders. This course is a perfect blend of theory and practice, providing learners with hands-on experience using popular marketing analytics tools. Overall, this course is an excellent opportunity for marketing professionals to enhance their skills, increase their value to employers, and advance their careers in marketing analytics.

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CourseDetails

• Introduction to Marketing Analytics – Understanding the role of data-driven decision making, key concepts and tools in marketing analytics.
• Data Collection and Management – Techniques for gathering and organizing data from various sources for marketing analysis.
• Data Analysis and Statistics – Fundamentals of statistical analysis, hypothesis testing, and data interpretation.
• Market Segmentation and Targeting – Methods for segmenting markets, targeting customers, and positioning products.
• Customer Lifetime Value (CLV) Analysis – Techniques for calculating and optimizing the value of customers over time.
• Predictive Modeling and Forecasting – Building and implementing predictive models for marketing outcomes.
• Web and Social Media Analytics – Measuring and analyzing website and social media performance to inform marketing strategies.
• Attribution Modeling and Cross-Channel Analytics – Allocating credit to marketing touchpoints across channels and devices.
• Experimentation and Testing in Marketing – Designing and implementing experiments to optimize marketing performance.
• Ethics in Marketing Analytics – Understanding the ethical considerations and regulations in marketing analytics.

Note: The above list of units is not exhaustive and may vary based on the specific needs and goals of the course. These units are designed to provide a comprehensive overview of the key concepts and techniques in marketing analytics tactics.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS TACTICS

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UK School of Management (UKSM)

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05 May 2025

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