Executive Development Programme in Customer Targeting Techniques

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The Executive Development Programme in Customer Targeting Techniques is a certificate course designed to empower professionals with cutting-edge skills in customer targeting. This programme emphasizes the importance of data-driven customer targeting strategies and teaches learners how to leverage advanced techniques to improve customer engagement, increase sales, and drive business growth.

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AboutThisCourse

In today's data-driven economy, there is a high demand for professionals who can extract insights from complex data sets and use that information to make informed decisions. This course equips learners with the essential skills they need to succeed in this area, including data analysis, customer segmentation, target marketing, and campaign management. By completing this programme, learners will gain a competitive edge in their careers and be better positioned to take on leadership roles in their organizations. They will have the skills and knowledge necessary to develop and implement effective customer targeting strategies that drive results and help their companies succeed.

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CourseDetails

• Customer Targeting Fundamentals: Understanding the basics of customer targeting, market segmentation, and customer profiling.
• Data-Driven Targeting: Utilizing data analytics and marketing research for effective customer targeting.
• Targeting in the Digital Age: Leveraging digital channels and tools for customer targeting, including social media and programmatic advertising.
• Targeting Strategies for B2B: Exploring targeted marketing approaches for business-to-business (B2B) organizations.
• Personalization Techniques: Implementing personalized marketing and messaging to improve customer engagement and conversion rates.
• Multi-Channel Targeting: Developing a comprehensive, cross-platform targeting strategy to reach customers through various channels.
• Targeting and Customer Lifetime Value: Understanding the connection between targeting strategies and maximizing customer lifetime value.
• Legal and Ethical Considerations: Exploring legal and ethical implications of customer targeting, including data privacy and consent.
• Evaluation and Optimization: Measuring and refining targeting strategies for continuous improvement and maximum ROI.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER TARGETING TECHNIQUES
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UK School of Management (UKSM)
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05 May 2025
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