Global Certificate in Marketing Automation for CRM

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The Global Certificate in Marketing Automation for CRM is a crucial course designed to meet the growing industry demand for experts who can leverage marketing automation tools to drive customer relationship management (CRM). This certification course emphasizes the importance of integrating marketing automation with CRM strategies to optimize marketing efforts, drive revenue, and improve customer engagement.

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AboutThisCourse

Enrollees will gain essential skills in marketing automation, CRM platforms, lead management, email marketing, customer journey mapping, and analytics. As businesses increasingly rely on data-driven marketing and automated workflows, this course equips learners with the in-demand skills needed to advance their careers and succeed in today's digital marketing landscape. Upon completion, learners will be prepared to implement marketing automation strategies, integrate CRM platforms, and measure campaign performance. The Global Certificate in Marketing Automation for CRM is a valuable investment for marketing professionals, sales representatives, and business owners looking to maximize their marketing impact and stay ahead in the ever-evolving world of digital marketing.

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CourseDetails

• Introduction to Marketing Automation for CRM: Understanding the basics, benefits, and challenges of marketing automation, and how it integrates with CRM systems.
• CRM Systems and Marketing Automation Platforms: Exploring popular CRM systems and marketing automation platforms, and their features and capabilities.
• Lead Management: Managing leads throughout the customer journey, including lead generation, scoring, nurturing, and conversion.
• Email Marketing Automation: Creating and automating email campaigns, personalizing content, and measuring results.
• Social Media Automation: Integrating social media channels, scheduling and automating posts, and analyzing performance.
• Content Marketing Automation: Developing and repurposing content, automating content delivery, and tracking engagement.
• Marketing Analytics: Analyzing marketing automation metrics, tracking ROI, and optimizing campaigns.
• Data Management and Integration: Managing customer data, integrating systems, and ensuring data privacy and security.
• Best Practices for Marketing Automation: Adopting industry best practices, staying up-to-date with trends, and continuously improving marketing automation strategies.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKETING AUTOMATION FOR CRM
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UK School of Management (UKSM)
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05 May 2025
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