Executive Development Programme in Persuasion Strategies for Marketing

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The Executive Development Programme in Persuasion Strategies for Marketing is a certificate course designed to empower marketing professionals with advanced persuasion techniques. In an era where consumer choices are influenced by compelling narratives, this programme is more relevant than ever.

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AboutThisCourse

This course is crucial for learners aiming to stay competitive in the dynamic marketing industry. It equips them with the skills to craft persuasive messages, understand consumer psychology, and make data-driven decisions. The course content includes neuromarketing, storytelling, behavioral economics, and AI in marketing, among other topics. By the end of this programme, learners will be able to strategically influence consumer decisions, leading to improved marketing results and career advancement opportunities. The course is not just a certification, but a stepping stone towards becoming a more effective and influential marketing professional.

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CourseDetails

• Understanding Persuasion: Fundamentals and Theories
• The Psychology of Persuasion in Marketing
• Building Trust and Credibility in Executive Marketing
• Crafting Compelling Value Propositions
• Influence Techniques: Reciprocity, Commitment, and Consistency
• Social Proof and Authority in Persuasive Marketing
• Storytelling and Emotional Connection in Executive Persuasion Strategies
• Ethical Persuasion and Compliance in Marketing
• Measuring Effectiveness: Metrics and Analytics for Persuasive Marketing
• Advanced Persuasion Strategies: Neuromarketing and Behavioral Insights

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PERSUASION STRATEGIES FOR MARKETING
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UK School of Management (UKSM)
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05 May 2025
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