Executive Development Programme in Customer Decision Making Insights
-- ViewingNowThe Executive Development Programme in Customer Decision Making Insights is a certificate course designed to empower professionals with critical skills in understanding customer behavior and decision-making processes. In today's customer-centric world, these skills are in high demand across industries, as businesses aim to create personalized experiences and increase customer loyalty.
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• Customer Decision Making Process: An in-depth exploration of the customer decision-making process, including the factors that influence it and the stages customers go through when making a purchase decision.
• Data Analysis for Customer Insights: An introduction to the various data analysis techniques used to gain customer insights, including statistical analysis, data mining, and predictive modeling.
• Market Research Methods: A survey of the most common market research methods used to gather customer decision-making insights, including surveys, focus groups, and interviews.
• Behavioral Economics and Customer Decisions: An examination of how behavioral economics principles, such as loss aversion and anchoring, impact customer decision-making.
• Customer Segmentation and Targeting: An exploration of how to segment customers based on their decision-making behaviors and how to target specific customer segments with tailored marketing strategies.
• Customer Experience Management: An in-depth look at how to manage the customer experience to influence decision-making, including techniques for measuring and improving customer satisfaction.
• Digital Analytics for Customer Insights: An examination of how digital analytics tools, such as web analytics and social media analytics, can be used to gain customer decision-making insights.
• Neuromarketing and Customer Decisions: An exploration of how neuromarketing techniques, such as brain imaging and biometric measurements, can be used to understand the underlying neural mechanisms of customer decision-making.
• Customer Decision Making Insights in Practice: A review of real-world case studies and examples of how customer decision-making insights have been used to drive business results, including improved customer satisfaction, increased sales, and reduced marketing costs.
Note: The above list is not in any specific order, and the units can be arranged as per the need and the flow of the program.
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- ThreeFourHoursPerWeek
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