Executive Development Programme in Market Targeting Psychology

Name: Executive Development Programme in Market Targeting Psychology
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Market Targeting Psychology is a certificate course designed to equip learners with essential skills in understanding consumer behavior and market segmentation. This program is crucial in today's competitive business landscape where personalized marketing and customer experience are key drivers of success.

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AboutThisCourse

With the increasing demand for professionals who can effectively target markets using psychological principles, this course offers a unique blend of theory and practical applications. Learners will gain in-depth knowledge of consumer psychology, market research, and segmentation strategies that are highly sought after by employers across various industries. By completing this program, learners will be able to demonstrate their ability to apply market targeting psychology concepts to real-world scenarios, making them stand out in the job market. They will acquire valuable skills that can help them advance their careers as marketing specialists, market researchers, or business consultants, among other roles.

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CourseDetails

• Understanding Market Psychology
• Principles of Market Targeting
• Consumer Behavior and Decision Making
• Psychographics and Target Market Segmentation
• Brand Positioning and Psychological Differentiation
• The Role of Emotions in Market Targeting
• Influence and Persuasion Techniques in Marketing
• Measuring Effectiveness of Market Targeting Strategies
• Ethical Considerations in Market Targeting Psychology

CareerPath

The **Executive Development Programme in Market Targeting Psychology** focuses on training professionals to understand consumer behavior, optimize market strategies, and excel in job roles like Market Analyst, Marketing Manager, Sales Director, and Business Development Manager. In the UK, the **job market trends** for these roles are exceptionally positive, with a steady increase in demand for professionals skilled in market targeting psychology. Here's a visual representation using a 3D Pie Chart to give you a better understanding of each role's representation in the job market: Market Analyst: 25% of the job market trends in the UK are attributed to the demand for Market Analysts. Their primary responsibility is to gather and interpret data, helping businesses make informed decisions about product development and marketing strategies. Marketing Manager: With 30% of the job market share, Marketing Managers are essential in developing and implementing marketing campaigns to increase brand awareness and attract new customers. Sales Director: Holding 20% of the job market, Sales Directors are responsible for driving sales growth, setting sales targets, and managing sales teams to achieve organizational objectives. Business Development Manager: Completing the 3D Pie Chart with 25% of the job market share, Business Development Managers focus on identifying new business opportunities, establishing strategic partnerships, and expanding the company's client base. With these statistics in mind, it's evident that the **Executive Development Programme in Market Targeting Psychology** offers a wide range of opportunities and a promising career path for professionals looking to excel in the UK's thriving job market.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET TARGETING PSYCHOLOGY

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UK School of Management (UKSM)

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05 May 2025

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