Global Certificate in Foreign Market Research

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Global Certificate in Foreign Market Research: This certificate course is designed to provide learners with comprehensive knowledge and skills in international market research. It highlights the importance of understanding foreign markets to make informed business decisions, and emphasizes the growing industry demand for professionals who can conduct and analyze foreign market research.

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AboutThisCourse

The course equips learners with essential skills such as collecting and interpreting data from foreign markets, identifying cultural and economic factors that impact business decisions, and using advanced analytical tools to evaluate market trends. Learners will also gain hands-on experience in designing and implementing foreign market research projects. By completing this course, learners will be able to demonstrate their expertise in foreign market research, which can lead to career advancement opportunities in various industries such as consulting, marketing, and market research firms. The course is ideal for professionals who want to expand their skillset and gain a competitive edge in the global marketplace.

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CourseDetails

• Global Market Research Fundamentals: Introduction to foreign market research, its importance, and objectives. Understanding the global market environment and cultural differences.
• Market Research Methodologies: Quantitative and qualitative research methods, surveys, interviews, focus groups, and observation techniques.
• Data Analysis in Foreign Market Research: Data collection, cleaning, and analysis techniques. Statistical methods, data visualization, and interpretation.
• Market Segmentation and Targeting: Identifying and segmenting foreign markets, targeting strategies, and positioning.
• Competitive Analysis: Identifying and analyzing competitors in foreign markets, SWOT analysis, and competitive positioning.
• Market Entry Strategies: Analyzing market entry options, including exporting, licensing, franchising, joint ventures, and direct investment.
• Legal and Regulatory Environment: Understanding legal and regulatory requirements in foreign markets, including intellectual property protection, trade regulations, and international law.
• Risk Management in Foreign Market Research: Identifying and mitigating risks, including political, economic, and cultural risks.
• Global Market Trends and Forecasting: Identifying and analyzing global market trends, economic indicators, and forecasting future market developments.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN FOREIGN MARKET RESEARCH
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UK School of Management (UKSM)
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05 May 2025
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