Professional Certificate in Facebook Ads: Targeted Marketing

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The Professional Certificate in Facebook Ads: Targeted Marketing is a comprehensive course designed to equip learners with the essential skills needed to excel in Facebook advertising. This certification program focuses on teaching the importance of targeted marketing, a critical aspect of successful Facebook ad campaigns.

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AboutThisCourse

With the ever-growing demand for digital marketing professionals, this course provides learners with an in-depth understanding of Facebook's ad platform, its features, and best practices. By completing this program, learners will gain the ability to create, manage, and optimize Facebook ad campaigns that deliver results, thereby significantly enhancing their career advancement opportunities in today's digital-focused job market.

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CourseDetails

• Facebook Ads Manager Basics: Creating an account, setting up a Facebook Page, and understanding the Ads Manager interface.
• Audience Insights: Understanding and utilizing Facebook's Audience Insights tool to gather data on target audiences.
• Creating a Facebook Ad Campaign: Setting up a campaign, selecting objectives, and choosing the right ad format.
• Targeting and Retargeting: Identifying and targeting audiences, using Custom Audiences, Lookalike Audiences, and retargeting.
• Budgeting and Bidding: Setting up budgets, choosing the right bidding strategy, and optimizing ad delivery.
• Ad Placement and Delivery: Choosing the right ad placements, understanding ad delivery, and monitoring ad performance.
• Creating Engaging Ad Content: Writing compelling ad copy, choosing eye-catching images, and using video in Facebook ads.
• Conversion Tracking: Setting up conversion tracking, understanding conversion events, and using Facebook Pixel.
• Analyzing and Optimizing Ad Performance: Using Facebook Ads Manager to analyze ad performance, optimizing ads, and understanding key metrics.
• Advanced Facebook Ad Strategies: Utilizing automation, dynamic ads, and advanced targeting options to improve ad performance.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £149
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN FACEBOOK ADS: TARGETED MARKETING
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UK School of Management (UKSM)
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05 May 2025
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