Executive Development Programme in PPC for Health & Wellness
-- ViewingNowThe Executive Development Programme in PPC for Health & Wellness is a certificate course designed to empower professionals with the latest Pay-Per-Click (PPC) advertising skills tailored for the health and wellness industry. This program's importance lies in its focus on the growing demand for digital marketing expertise, especially in sectors where trust, expertise, and credibility are paramount.
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• PPC Fundamentals for Health & Wellness: Understanding the basics of PPC (pay-per-click) advertising, including keyword research, ad copywriting, and campaign settings specific to health and wellness industry.
• Search Engine Marketing (SEM): Utilizing search engines like Google and Bing to reach potential customers actively looking for health and wellness products or services.
• Google Ads for Health & Wellness: Mastering Google Ads platform, including features like audience targeting, ad extensions, and conversion tracking.
• Display and Video Advertising: Leveraging visual ads on Google Display Network and YouTube to build brand awareness and drive conversions for health and wellness businesses.
• Health & Wellness Market Research: Analyzing consumer trends, competitors, and market opportunities to inform PPC strategies.
• Data Analysis and Reporting: Interpreting PPC metrics, creating actionable insights, and presenting results to stakeholders.
• Retargeting Campaigns: Engaging users who have previously interacted with health and wellness brand via retargeting ads on search engines and social media.
• Mobile PPC Advertising: Optimizing PPC campaigns for mobile devices and understanding the unique considerations for mobile health and wellness consumers.
• Automation and Machine Learning: Implementing automated rules, scripts, and machine learning tools to improve PPC performance and efficiency.
• Ethical Considerations in Health & Wellness PPC: Ensuring compliance with industry regulations and ethical guidelines in PPC advertising for health and wellness.
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
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- TwoThreeHoursPerWeek
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