Certificate in PPC Ad Positioning Techniques

Name: Certificate in PPC Ad Positioning Techniques
Price: 149 GBP
Availability: InStock

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The Certificate in PPC Ad Positioning Techniques course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on the importance of Pay-Per-Click (PPC) ad positioning techniques, a critical aspect of any successful online marketing strategy.

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AboutThisCourse

In this course, you will learn how to optimize PPC ad placement, increase click-through rates, and reduce cost-per-click. You will also gain insights into the latest industry trends and best practices in PPC ad positioning, enabling you to create more effective advertising campaigns. With the growing demand for digital marketing professionals, this course is an excellent opportunity to enhance your skills and stand out in a competitive job market. By completing this certificate program, you will demonstrate your expertise in PPC ad positioning techniques, making you a valuable asset to any organization.

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CourseDetails

• Keyword research and selection
• Understanding ad rank formula
• Bid management techniques
• Ad copywriting and testing
• Device targeting and optimization
• Location and audience targeting
• Ad scheduling and delivery
• Utilizing ad extensions
• Analyzing and improving ad positioning
• Advanced PPC strategies for ad positioning

CareerPath

The Certificate in PPC Ad Positioning Techniques equips learners with the skills required to excel in the ever-evolving landscape of pay-per-click (PPC) advertising. With job market trends favoring PPC specialists, now is the perfect time to explore the various roles within the industry. This 3D pie chart represents the percentage distribution of popular PPC job roles in the United Kingdom, based on salary ranges and skill demand. As a PPC Analyst (35%), you will focus on optimizing ad campaigns, analyzing performance metrics, and reporting on campaign success. Alternatively, you may choose to advance as a PPC Specialist (25%), responsible for managing larger advertising budgets and overseeing campaign strategies. Senior PPC Managers (20%) lead teams in developing and implementing comprehensive PPC strategies, ensuring alignment with overall marketing objectives. PPC Executives (15%) often work under the guidance of PPC Specialists or Managers, executing day-to-day campaign tasks and monitoring performance. Lastly, some professionals may pursue a combined PPC & SEO Specialist role (5%), responsible for managing both paid and organic search strategies to maximize online visibility and conversions. By enrolling in the Certificate in PPC Ad Positioning Techniques, you will gain the knowledge and skills necessary to thrive in any of these exciting PPC career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC AD POSITIONING TECHNIQUES

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UK School of Management (UKSM)

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05 May 2025

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