Certificate in PPC Ad Copy A/B Testing

Name: Certificate in PPC Ad Copy A/B Testing
Price: 149 GBP
Availability: InStock

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The Certificate in PPC Ad Copy A/B Testing is a focused course designed to equip learners with the essential skills needed to excel in paid advertising. This program highlights the importance of data-driven decision making in crafting compelling ad copy that converts.

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AboutThisCourse

In an industry where demand for PPC specialists continues to grow, this course sets itself apart by offering a deep dive into A/B testing, a critical skill for optimizing ad campaigns and maximizing ROI. By taking this course, learners will not only enhance their understanding of PPC best practices but also gain hands-on experience in creating and analyzing A/B tests. This practical knowledge is highly sought after by employers and can significantly boost a learner's career advancement opportunities. By the end of the course, learners will be well-equipped to create effective PPC ad copy, interpret testing results, and make informed decisions to drive campaign success.

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CourseDetails

• Unit 1: Introduction to PPC Ad Copy A/B Testing
• Unit 2: Understanding Key Performance Indicators (KPIs) in PPC Advertising
• Unit 3: Basics of Ad Copywriting for PPC Campaigns
• Unit 4: Developing Effective A/B Test Hypotheses for PPC Ad Copies
• Unit 5: Implementing A/B Testing in Google Ads & Microsoft Advertising
• Unit 6: Analyzing A/B Test Results & Identifying Winning Variations
• Unit 7: Best Practices for Scaling A/B Testing in PPC Campaigns
• Unit 8: Advanced A/B Testing Techniques for Seasoned PPC Specialists
• Unit 9: Utilizing Ad Extensions to Enhance PPC Ad Performance
• Unit 10: Mastering Responsive Search Ads for Dynamic A/B Testing

CareerPath

The Certificate in PPC Ad Copy A/B Testing is a valuable credential for digital marketers looking to specialize in pay-per-click (PPC) advertising and conversion optimization. This program focuses on developing skills in PPC ad copywriting, A/B testing, data analysis, and keyword research. Here's a snapshot of the UK job market trends, salary ranges, and skill demand for these areas: 1. **PPC Ad Copywriting (35% of the 3D pie chart)**: With an average salary range of £28,000 to £40,000, PPC ad copywriting requires creativity, understanding of consumer behavior, and the ability to write compelling ad copy that drives clicks and conversions. 2. **A/B Testing (30% of the 3D pie chart)**: As an essential skill for optimizing ad campaigns, A/B testing focuses on comparing different versions of ad copy, landing pages, and other elements to determine which performs better. The average salary range for A/B testing specialists in the UK is between £30,000 and £50,000. 3. **Data Analysis (20% of the 3D pie chart)**: Proficiency in data analysis allows professionals to interpret complex data sets, identify trends, and make data-driven decisions. Data analysts in the UK earn an average salary between £25,000 and £45,000. 4. **Keyword Research (15% of the 3D pie chart)**: Keyword research is about finding and analyzing search terms to guide content creation, SEO strategy, and PPC campaigns. In the UK, keyword researchers earn an average salary between £22,000 and £35,000. These skills are in high demand as businesses increasingly rely on digital marketing to reach their target audiences. By earning a Certificate in PPC Ad Copy A/B Testing, you can position yourself as a valuable asset to organizations seeking to maximize their PPC campaign performance.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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CERTIFICATE IN PPC AD COPY A/B TESTING

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UK School of Management (UKSM)

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05 May 2025

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