Executive Development Programme in E-commerce Digital Advertising: Ad Campaigns

Name: Executive Development Programme in E-commerce Digital Advertising: Ad Campaigns
Price: 149 GBP
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The Executive Development Programme in E-commerce Digital Advertising: Ad Campaigns certificate course is a comprehensive programme designed to meet the growing industry demand for digital advertising experts. This course emphasizes the importance of data-driven decision making, teaching learners how to use various digital advertising platforms to create and manage effective ad campaigns.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in e-commerce digital advertising, enabling them to drive online sales and revenue. The course covers key topics such as search engine marketing, social media advertising, and programmatic advertising, providing learners with a well-rounded understanding of the digital advertising landscape. With digital advertising spend projected to reach $646 billion by 2024, there has never been a better time to gain expertise in this field. This course equips learners with the skills they need to advance their careers in digital advertising, providing them with a competitive edge in the job market and enabling them to make meaningful contributions to their organizations' e-commerce strategies.

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CourseDetails

• Fundamentals of E-commerce Digital Advertising: Understanding the basics of digital advertising in the e-commerce industry.
• Digital Advertising Channels: Exploring various digital advertising channels such as search engine marketing, social media advertising, display advertising, and video advertising.
• Ad Campaign Strategy: Developing effective ad campaign strategies for e-commerce businesses.
• Keyword Research: Learning the importance of keyword research in digital advertising and how to conduct effective keyword research.
• Ad Campaign Management: Managing ad campaigns, including setting up, monitoring, and optimizing campaigns.
• Ad Copywriting: Writing compelling ad copy that drives conversions and sales.
• Targeting and Retargeting: Understanding and implementing targeting and retargeting strategies to reach the right audience.
• Measurement and Analytics: Measuring and analyzing ad campaign performance using various metrics and tools.
• E-commerce Platforms: Integrating digital advertising with popular e-commerce platforms such as Shopify, Magento, and WooCommerce.
• Ethical Considerations in Digital Advertising: Understanding ethical considerations in digital advertising and ensuring compliance with industry standards and regulations.

CareerPath

In the ever-evolving world of e-commerce digital advertising, it's crucial to stay updated on the latest job market trends, salary ranges, and skill demands. Here's a glance at the key roles and their prominence in the industry, visualized in a 3D pie chart, to help you gauge the landscape and plan your professional development. 1. **Digital Advertising Specialist**: With a 40% share, these professionals design, implement, and manage digital advertising campaigns across various platforms. They focus on optimizing ad performance and ROI. 2. **E-commerce Ad Campaign Manager**: Holding a 35% share, these experts oversee advertising budgets, develop strategies, and coordinate with cross-functional teams to ensure successful ad campaigns. 3. **Data Analyst for Digital Advertising**: Representing 20% of the market, data analysts collect, interpret, and present data related to digital advertising performance, enabling data-driven decision-making. 4. **SEO & PPC Expert**: With a 5% share, these professionals optimize websites for search engines and manage pay-per-click campaigns, ensuring a strong online presence and increased traffic. These roles and their corresponding market shares offer valuable insights for those pursuing a career in e-commerce digital advertising. As you progress through the Executive Development Programme, consider these trends to help inform your specialization and excel in your future endeavors.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE DIGITAL ADVERTISING: AD CAMPAIGNS

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UK School of Management (UKSM)

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05 May 2025

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