Executive Development Programme in Marketing Strategy Planning Techniques

Name: Executive Development Programme in Marketing Strategy Planning Techniques
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Marketing Strategy Planning Techniques is a certificate course designed to empower professionals with advanced marketing skills. In today's fast-paced business world, understanding marketing strategies is crucial for career advancement and this course meets the industry's growing demand for experts in this field.

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AboutThisCourse

This programme provides learners with essential skills in marketing strategy planning, market research, segmentation, targeting, positioning, and brand management. It equips learners with the ability to analyze market trends, understand customer needs, and develop effective marketing plans. The course is delivered by industry experts and combines theoretical knowledge with practical applications, ensuring learners are well-prepared to excel in their careers. By completing this course, learners will not only gain a comprehensive understanding of marketing strategy planning techniques but also demonstrate a commitment to continuous learning and professional development. This will make them stand out in a competitive job market and increase their chances of career advancement in various industries.

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CourseDetails

• Marketing Strategy Planning: Understanding the basics of marketing strategy planning, including the importance of market research, competitive analysis, and SWOT analysis. • Target Market Segmentation: Identifying and understanding target markets, including techniques for segmenting markets and selecting the most profitable segments. • Brand Development: Building and managing strong brands, including developing brand positioning, messaging, and visual identity. • Product Marketing: Developing and executing effective product marketing strategies, including product differentiation, pricing, and promotion. • Digital Marketing: Leveraging digital channels to reach and engage customers, including social media, email marketing, and content marketing. • Marketing Analytics: Measuring and analyzing marketing performance, including key metrics, data analysis techniques, and attribution modeling. • Marketing Campaign Planning: Planning and executing successful marketing campaigns, including campaign objectives, messaging, and tactics. • Marketing Budgeting and ROI: Allocating and managing marketing budgets to maximize ROI, including budgeting techniques and performance tracking. • Marketing Ethics and Compliance: Ensuring marketing practices are ethical and compliant with relevant laws and regulations.

CareerPath

The **Executive Development Programme in Marketing Strategy Planning Techniques** is designed to equip professionals with the latest marketing strategy planning techniques, making them highly sought after in the ever-evolving UK job market. The 3D pie chart below showcases the distribution of roles and their respective demands in this domain.

As a **Marketing Strategist**, you'll be responsible for planning and implementing comprehensive marketing strategies, with an average salary range of £50,000 to £80,000 in the UK. The role requires a deep understanding of market trends, consumer behavior, and competitive analysis.

A **Digital Marketing Manager** oversees an organization's digital marketing initiatives, with a salary range typically between £40,000 and £70,000. Key skills demanded for this role include social media marketing, content creation, and data analysis.

As a **Content Marketing Specialist**, you'll focus on creating and managing valuable content to engage and attract a target audience. The role offers a salary range of £30,000 to £50,000, with an increasing demand for storytelling and SEO skills.

An **SEO Specialist** optimizes websites and their content to improve search engine rankings. With a salary range of £25,000 to £45,000, this role requires proficiency in keyword research, on-page optimization, and link building.

A **Marketing Analyst** examines market trends and conducts research to identify potential areas for product development. The role offers a salary range of £25,000 to £40,000, with an increasing demand for data analysis and visualization skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING STRATEGY PLANNING TECHNIQUES

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UK School of Management (UKSM)

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05 May 2025

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