Executive Development Programme in Social Media Branding for Hotels
-- ViewingNowThe Executive Development Programme in Social Media Branding for Hotels certificate course is a professional training program designed to meet the growing industry demand for experts who can leverage social media to build strong hotel brands. This course emphasizes the importance of social media branding in the hospitality sector and equips learners with essential skills to excel in this area.
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GBP £ 149
GBP £ 215
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โข Social Media Branding Fundamentals • Understanding the importance of social media branding for hotels, establishing a strong brand identity, and aligning branding strategy with business goals. โข Social Media Platforms for Hotels • Exploring popular social media platforms and their unique features, selecting the right channels for your hotel, and optimizing profiles for brand visibility. โข Content Creation and Strategy • Developing engaging content that resonates with your target audience, creating a content calendar, and measuring content performance. โข Social Media Advertising • Utilizing paid advertising options to reach a wider audience, creating effective ad campaigns, and tracking campaign results. โข Reputation Management • Monitoring and managing online reviews, responding to customer feedback, and handling negative reviews professionally. โข Influencer Marketing • Identifying and collaborating with relevant influencers, negotiating partnerships, and measuring ROI. โข Social Listening and Analytics • Tracking social media metrics, analyzing data to make informed decisions, and adjusting strategies for continuous improvement. โข Hotel Social Media Policies • Creating guidelines for employee social media use, managing confidential information, and addressing potential crises.
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