Professional Certificate in Ad Performance Analysis: Metrics
-- ViewingNowThe Professional Certificate in Ad Performance Analysis: Metrics is a comprehensive course that provides learners with essential skills for analyzing and optimizing advertising performance. In today's digital age, data-driven decision-making is crucial for business success, and this course equips learners with the necessary skills to analyze ad metrics and make informed recommendations.
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โข Understanding Ad Performance Metrics
โข Impressions and Ad Reach
โข Click-Through Rates (CTR)
โข Conversion Rates and Conversion Tracking
โข Cost per Click (CPC) and Cost per Impression (CPM)
โข Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACOS)
โข Frequency and Frequency Capping
โข Engagement Metrics: Likes, Shares, Comments
โข Attribution Models in Ad Performance Analysis
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