Professional Certificate in Ad Campaign Targeting: Reach Optimization
-- ViewingNowThe Professional Certificate in Ad Campaign Targeting: Reach Optimization is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on the importance of ad campaign targeting and reach optimization, two critical components of successful digital marketing campaigns.
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GBP £ 149
GBP £ 215
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โข Unit 1: Introduction to Ad Campaign Targeting and Reach Optimization
โข Unit 2: Understanding the Target Audience: Demographics, Interests, and Behaviors
โข Unit 3: Primary and Secondary Targeting: Maximizing Reach and Minimizing Waste
โข Unit 4: Leveraging Data for Effective Targeting: Utilizing First, Second, and Third-Party Data
โข Unit 5: Audience Segmentation: Strategies and Best Practices
โข Unit 6: Advanced Targeting Techniques: Lookalike Audiences, Custom Audiences, and Actalikes
โข Unit 7: Reach Optimization: Balancing Frequency and Scale
โข Unit 8: Geo-Targeting: Location-Based Audience Segmentation and Reach Optimization
โข Unit 9: Cross-Channel Targeting: Leveraging Multiple Platforms and Devices for Maximum Reach
โข Unit 10: Measuring and Optimizing Ad Campaign Performance: Metrics, KPIs, and A/B Testing
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