Certificate in Brand IP Portfolio Management
-- ViewingNowThe Certificate in Brand IP Portfolio Management is a comprehensive course designed to equip learners with the essential skills needed to manage and protect brand intellectual property (IP) assets in today's competitive business landscape. This course is vital for professionals seeking to advance their careers in brand management, legal, and marketing fields, where protecting and leveraging brand IP is crucial.
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GBP £ 149
GBP £ 215
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• Introduction to Brand IP Portfolio Management
• Importance of Brand Intellectual Property (IP)
• Types of Brand IP: Trademarks, Copyrights, Patents, Trade Secrets
• Developing a Brand IP Strategy
• Creating and Managing a Brand IP Portfolio
• Conducting Brand IP Audits
• Brand IP Licensing and Franchising
• Brand IP Enforcement and Litigation
• Monetizing a Brand IP Portfolio
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