Advanced Certificate in Online Advertising Analytics: Performance Tracking

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The Advanced Certificate in Online Advertising Analytics: Performance Tracking is a crucial course for digital marketing professionals. This certificate program focuses on essential skills for analyzing and optimizing online advertising campaigns, meeting the high industry demand for data-driven marketing.

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Throughout the course, learners will gain expertise in key areas such as KPIs, conversion tracking, attribution modeling, and advanced analytics techniques. By mastering these skills, they will be able to demonstrate a proven ability to drive results and optimize return on investment (ROI) for their organization or clients. Upon completion, learners will be equipped with the skills needed to succeed in a variety of roles, including digital marketing specialist, advertising analyst, and marketing manager. This certificate course is an excellent way to enhance your career prospects and stay ahead in the rapidly evolving digital marketing landscape.

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โ€ข Unit 1: Introduction to Online Advertising Analytics
โ€ข Unit 2: Setting Up & Implementing Tracking Codes
โ€ข Unit 3: Understanding Key Performance Indicators (KPIs)
โ€ข Unit 4: Traffic Analysis: Sources, Behavior, and Conversions
โ€ข Unit 5: Campaign Tracking and Analysis
โ€ข Unit 6: Multi-Channel Attribution Models
โ€ข Unit 7: Data Visualization & Reporting Tools
โ€ข Unit 8: Advanced Segmentation Techniques
โ€ข Unit 9: Predictive Analytics & Machine Learning
โ€ข Unit 10: A/B Testing & Optimization

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
ADVANCED CERTIFICATE IN ONLINE ADVERTISING ANALYTICS: PERFORMANCE TRACKING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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