Masterclass Certificate in Social Media Listening Techniques Strategies
-- ViewingNowThe Masterclass Certificate in Social Media Listening Techniques Strategies is a comprehensive course designed to equip learners with the essential skills required to excel in the rapidly evolving social media industry. This course emphasizes the importance of social media listening, a critical aspect of digital marketing that involves monitoring online conversations to understand customer sentiment and preferences.
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GBP £ 149
GBP £ 215
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โข Social Media Listening Fundamentals • Understanding the importance of social media listening, setting up goals and KPIs, identifying key audiences and social media platforms.
โข Social Media Monitoring Tools • Exploring various social media monitoring tools, selecting the right tools based on business needs, and understanding the features and functionalities of these tools.
โข Data Analysis and Insights • Analyzing social media data, extracting actionable insights, and measuring the impact of social media listening strategies.
โข Brand Reputation Management • Monitoring brand mentions, managing brand reputation, and addressing negative feedback and crises.
โข Competitive Analysis • Monitoring competitors, understanding their social media strategies, and identifying opportunities for differentiation.
โข Influencer Marketing • Identifying and engaging with influencers, measuring the impact of influencer campaigns, and building long-term relationships with influencers.
โข Content Strategy • Developing a content strategy based on social media listening insights, creating engaging and shareable content, and optimizing content for different social media platforms.
โข Crisis Management • Developing a crisis management plan, responding to crises in real-time, and learning from crisis management experiences.
โข Advanced Social Media Listening Techniques • Applying advanced social media listening techniques, such as sentiment analysis, image analysis, and natural language processing, to gain deeper insights into customer behavior and preferences.
โข Future Trends in Social Media Listening • Exploring emerging trends and technologies in social media listening, such as artificial intelligence, virtual reality, and augmented reality, and their potential impact on social media listening strategies.
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