Global Certificate in Marketing Analytics Strategies for Success
-- ViewingNowThe Global Certificate in Marketing Analytics Strategies for Success is a comprehensive course designed to empower learners with essential skills in marketing analytics. In today's data-driven world, marketing analytics has become a critical area of expertise, and this course provides learners with the necessary tools and techniques to drive success in their organizations.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts and tools in marketing analytics.
โข Data Collection and Management: Identifying and gathering relevant data from various sources, data cleaning and validation techniques.
โข Data Analysis for Marketing Insights: Descriptive, diagnostic, predictive and prescriptive analytics, statistical methods and data visualization.
โข Market Segmentation and Customer Analytics): Techniques for customer segmentation, customer lifetime value, churn prediction and retention strategies.
โข Digital Marketing Analytics: Measuring and optimizing digital marketing campaigns, website analytics, social media analytics, email marketing analytics.
โข Marketing Mix Modeling and Attribution: Multi-touch attribution, marketing mix modeling, marketing ROI and budget allocation.
โข Predictive Modeling and Machine Learning: Supervised and unsupervised learning, regression, decision trees, random forests, neural networks.
โข Marketing Analytics Strategy and Implementation: Building a data-driven marketing organization, aligning analytics with business objectives, data governance and ethics.
โข Emerging Trends in Marketing Analytics: AI and machine learning, real-time analytics, marketing automation, data privacy and security.
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