Certificate in Marketing Analytics for Informed Decision Making Processes
-- ViewingNowThe Certificate in Marketing Analytics for Informed Decision Making Processes is a comprehensive course designed to empower learners with the essential skills required to thrive in today's data-driven marketing landscape. This course highlights the importance of data-driven decision making and provides learners with the tools and techniques to analyze consumer behavior, market trends, and campaign performance.
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โข Basic Statistics and Data Analysis
โข Marketing Metrics and KPIs
โข Data Visualization for Marketing Analytics
โข Customer Segmentation and Cluster Analysis
โข Digital Marketing Analytics
โข Marketing Mix Modeling and Optimization
โข Predictive Analytics for Marketing Decisions
โข Marketing Attribution and Lifetime Value Analysis
โข A/B Testing and Experimentation in Marketing
โข Data Storytelling and Communicating Insights
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