Executive Development Programme in Customer Journey Mapping Analysis

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The Executive Development Programme in Customer Journey Mapping Analysis is a certificate course designed to equip learners with essential skills for career advancement. This programme emphasizes the importance of understanding and analyzing the customer journey to drive business growth and enhance customer satisfaction.

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In today's competitive market, businesses that prioritize customer experience (CX) have a significant advantage. According to recent studies, companies that lead in CX outperform laggards by nearly 80%. This programme provides learners with the tools and techniques to map and analyze customer journeys, enabling organizations to identify pain points, optimize processes, and create personalized experiences. The course covers various topics, including customer journey mapping methodologies, data analysis techniques, and stakeholder management. By completing this programme, learners will be able to demonstrate their expertise in CX and contribute to their organization's success, making them valuable assets in the job market.

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โ€ข Customer Journey Mapping Analysis: An Introduction
โ€ข Understanding Customer Experience (CX) and its Importance
โ€ข Identifying Touchpoints and Interaction Points in Customer Journeys
โ€ข Mapping Customer Journeys: Process and Best Practices
โ€ข Metrics for Measuring Customer Experience and Journey Success
โ€ข Analyzing Customer Journey Maps: Insights and Opportunities
โ€ข Design Thinking: Creating Customer-Centric Solutions
โ€ข Leveraging Technology for Customer Journey Mapping
โ€ข Implementing and Scaling Customer Journey Mapping in Organizations

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The Customer Journey Mapping Analysis section of the Executive Development Programme focuses on the most in-demand roles in the UK market. By utilizing a 3D pie chart, the visual representation highlights the percentage of each role in the industry, offering a clear understanding of job market trends. 1. Customer Journey Analyst: A Customer Journey Analyst plays a crucial role in understanding the customer experience, identifying pain points, and optimizing the overall journey. Expertise in data analysis and visualization tools is essential, with an average salary ranging from ยฃ30,000 to ยฃ50,000. 2. CX (Customer Experience) Manager: A CX Manager is responsible for managing the overall customer experience strategy and ensuring customer satisfaction. These professionals must possess strong leadership and analytical skills, with an average salary ranging from ยฃ40,000 to ยฃ70,000. 3. UX (User Experience) Designer: UX Designers create user-friendly interfaces and design customer-centric solutions. Proficiency in design tools and techniques is necessary, with an average salary ranging from ยฃ30,000 to ยฃ60,000. 4. Data Scientist: Data Scientists collect, analyze, and interpret complex customer data to help businesses make informed decisions. Strong mathematical and programming skills are crucial, with an average salary ranging from ยฃ40,000 to ยฃ90,000. 5. CJO (Chief Journey Officer): A CJO leads the organization's customer journey mapping initiatives, ensuring a seamless and delightful customer experience. This role requires strategic thinking and exemplary leadership skills, with an average salary ranging from ยฃ80,000 to ยฃ150,000. The 3D pie chart below illustrates the percentage of each role in the industry, offering valuable insights into job market trends and skill demand for the Executive Development Programme in Customer Journey Mapping Analysis.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER JOURNEY MAPPING ANALYSIS
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UK School of Management (UKSM)
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05 May 2025
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