Executive Development Programme in Emotional Marketing Strategy Development
-- ViewingNowThe Executive Development Programme in Emotional Marketing Strategy Development is a certificate course designed to empower professionals with the skills to create compelling and effective marketing strategies. In today's highly competitive business landscape, understanding consumer emotions and behavior is crucial for successful marketing campaigns.
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โข Understanding Emotional Marketing Strategy: This unit will cover the basics of emotional marketing and its importance in today's business landscape. It will also delve into the different types of emotions that can be evoked through marketing techniques.
โข Neuroscience and Emotional Marketing: This unit will explore the connection between neuroscience and emotional marketing, including the role of mirror neurons and emotional contagion.
โข Emotional Branding: In this unit, participants will learn how to build an emotional brand that connects with their target audience on a deeper level. It will cover topics such as brand personality, brand storytelling, and emotional brand positioning.
โข Measuring Emotional Connections: This unit will teach participants how to measure the emotional connections that their brand has with its audience. It will cover various tools and techniques for measuring emotional engagement, including surveys, social media monitoring, and neuromarketing.
โข Emotional Marketing Campaign Development: This unit will guide participants through the process of developing an emotional marketing campaign. It will cover topics such as campaign planning, creative development, and execution.
โข Emotional Marketing and Social Media: This unit will explore the role of social media in emotional marketing, including best practices for social media listening, engagement, and community building.
โข Ethics in Emotional Marketing: This unit will cover the ethical considerations of emotional marketing, including how to avoid manipulation and ensure that messaging is authentic and transparent.
โข Case Studies in Emotional Marketing: This unit will examine real-world examples of successful emotional marketing campaigns. Participants will learn from these case studies and apply the lessons to their own marketing efforts.
โข Advanced Emotional Marketing Strategies: In this final unit, participants will explore advanced emotional marketing strategies, including the use of virtual reality, augmented reality, and artificial intelligence.
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