Executive Development Programme in Ad Persuasion and Influence

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The Executive Development Programme in Ad Persuasion and Influence is a certificate course designed to empower professionals with the skills to create compelling advertisements and influence consumer behavior. This program is critical for career advancement in today's competitive business landscape, where persuasive communication and influence are paramount.

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The course covers essential topics such as consumer psychology, persuasive messaging, and advertising strategy, equipping learners with the tools to create impactful advertisements that drive results. By completing this program, learners will gain a competitive edge, with the ability to craft persuasive and influential advertisements that set their organizations apart. In an era where digital advertising spending is projected to reach $646 billion by 2024, this course is in high demand across industries. Learners who complete this program will be well-positioned to advance their careers, with the skills and knowledge necessary to succeed in advertising, marketing, and related fields.

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โ€ข Understanding Ad Persuasion: An Overview
โ€ข Principles of Persuasion in Advertising
โ€ข The Psychology of Influence in Advertising
โ€ข Crafting Persuasive Messages: Copywriting Techniques
โ€ข The Role of Emotion in Ad Persuasion
โ€ข Building Trust and Credibility in Advertising
โ€ข Persuasive Design: The Visual Elements of Advertising
โ€ข Measuring Ad Persuasion: Metrics and Analytics
โ€ข Ethical Considerations in Ad Persuasion and Influence

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD PERSUASION AND INFLUENCE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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