Executive Development Programme in PPC for Nonprofit Organizations
-- ViewingNowThe Executive Development Programme in PPC (Pay-Per-Click) for Nonprofit Organizations is a certificate course designed to enhance digital marketing skills in the nonprofit sector. This program emphasizes the importance of PPC advertising as a powerful tool for nonprofits to expand their reach, engage with supporters, and achieve their mission.
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โข Introduction to PPC (Pay-Per-Click) Advertising: Understanding the basics, benefits, and concepts of PPC for nonprofit organizations.
โข Keywords Research and Selection: Identifying relevant keywords, their importance, and techniques for selecting and optimizing them for nonprofit campaigns.
โข PPC Campaign Structure: Best practices for creating and structuring PPC campaigns for nonprofit organizations, including account organization and ad group setup.
โข Creating Effective PPC Ads: Writing compelling ad copy, using ad extensions, and applying ad targeting options for nonprofit campaigns.
โข Landing Page Optimization: Designing and optimizing landing pages for higher conversion rates and donor engagement.
โข Conversion Tracking and Analysis: Setting up conversion tracking, analyzing performance data, and understanding key metrics for nonprofit PPC campaigns.
โข Budget Management and Bidding Strategies: Maximizing return on investment (ROI) through efficient budget allocation and advanced bidding strategies.
โข Remarketing for Nonprofits: Leveraging remarketing techniques to re-engage potential donors and increase online conversions.
โข Google Ad Grants for Nonprofits: Overview of Google Ad Grants, eligibility, and best practices for managing and optimizing nonprofit Ad Grant accounts.
โข Continuous PPC Improvement: Implementing ongoing testing, measuring performance, and refining nonprofit PPC strategies for long-term success.
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