Global Certificate in Crisis Communication Management for PR
-- ViewingNowThe Global Certificate in Crisis Communication Management for PR is a comprehensive course designed to empower communications professionals in managing crises effectively. This certification is crucial in today's dynamic world where organizations face various communication challenges that can impact their reputation.
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GBP £ 149
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โข Crisis Communication Theory: Understanding the fundamentals of crisis communication, including key theories, models, and best practices.
โข Risk Communication: Examining the relationship between crisis communication and risk communication, including strategies for managing communication during high-risk situations.
โข Media Relations: Learning how to effectively manage media relations during a crisis, including strategies for working with journalists, developing press releases, and conducting press conferences.
โข Social Media Management: Exploring the role of social media in crisis communication, including best practices for managing social media channels, monitoring online conversations, and responding to online criticism.
โข Stakeholder Engagement: Understanding the importance of engaging with key stakeholders during a crisis, including employees, customers, investors, and regulators.
โข Crisis Planning and Preparedness: Developing crisis communication plans and procedures, including strategies for identifying potential crises, assessing risks, and preparing for different scenarios.
โข Crisis Response and Recovery: Learning how to respond effectively to a crisis, including strategies for managing communication during the response phase, communicating with empathy and transparency, and rebuilding reputation and trust after a crisis.
โข Ethical Considerations: Examining the ethical considerations involved in crisis communication, including issues of trust, transparency, and accountability.
โข Case Studies: Analyzing real-world case studies of crisis communication, including successful and unsuccessful examples, to identify best practices and lessons learned.
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