Masterclass Certificate in Seafood Industry Consumer Insights
-- ViewingNowThe Masterclass Certificate in Seafood Industry Consumer Insights is a comprehensive course designed to equip learners with essential skills for career advancement in the seafood industry. This course focuses on the importance of consumer insights, a critical aspect of modern business strategy.
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GBP £ 149
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โข Seafood Market Trends: Understanding the current state and future projections of the seafood industry, including consumer preferences and buying behaviors.
โข Consumer Research Methods: An in-depth look at the methods used to gather and analyze consumer insights, including surveys, focus groups, and data analysis.
โข Sustainability and Seafood: Examining the role of sustainability in the seafood industry, consumer attitudes towards sustainable seafood, and the impact of sustainability on purchasing decisions.
โข Seafood Product Development: Exploring the process of developing new seafood products, from ideation to launch, with a focus on consumer insights and market research.
โข Marketing and Branding in the Seafood Industry: Understanding the key principles of marketing and branding in the seafood industry and how to effectively communicate the benefits of seafood to consumers.
โข Seafood Safety and Quality: An overview of the regulations and standards that govern the seafood industry, with a focus on food safety, traceability, and quality control.
โข Consumer Segmentation and Targeting: Learning how to segment and target specific consumer groups within the seafood industry, including demographics, psychographics, and behavioral segmentation.
โข Global Seafood Markets: Examining the seafood industry on a global scale, including import and export trends, trade agreements, and cultural differences in seafood consumption.
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