Executive Development Programme in SEO for Online Portals

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The Executive Development Programme in SEO for Online Portals is a certificate course designed to provide professionals with the latest SEO strategies and techniques. In today's digital age, the demand for SEO specialists is at an all-time high as businesses compete for online visibility.

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This course is essential for those looking to advance their careers in digital marketing, e-commerce, or content creation. Learners will gain a comprehensive understanding of keyword research, on-page and off-page optimization, technical SEO, and analytics. The course is led by industry experts who provide hands-on training and real-world examples to ensure learners can apply their new skills immediately. By the end of the course, learners will have a portfolio of SEO projects to showcase to potential employers, giving them a competitive edge in the job market. In summary, this course is important for professionals looking to stay ahead in the ever-evolving digital landscape. With a focus on practical skills and industry-relevant knowledge, this course is a must for anyone seeking to advance their career in SEO or digital marketing.

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• Fundamentals of SEO: Introduction to search engine optimization, importance of SEO in online portals, and key concepts.
• Keyword Research: Understanding keyword research, tools and techniques, and how to choose the right keywords for your online portal.
• On-page Optimization: Best practices for on-page optimization, including title tags, meta descriptions, header tags, and content optimization.
• Technical SEO: Importance of technical SEO, mobile optimization, site speed, and XML sitemaps.
• Off-page Optimization: Building backlinks, link building strategies, and the role of social media in off-page optimization.
• Local SEO: Importance of local SEO, how to optimize for local search, and Google My Business.
• Analytics and Reporting: Setting up and tracking key performance indicators (KPIs), using Google Analytics, and reporting on SEO performance.
• Advanced SEO Techniques: Schema markup, entity optimization, and voice search optimization.
• SEO for E-commerce: Best practices for optimizing e-commerce sites, including product page optimization, user experience, and conversion rate optimization.

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