Executive Development Programme in SEO for Online Portals
-- ViewingNowThe Executive Development Programme in SEO for Online Portals is a certificate course designed to provide professionals with the latest SEO strategies and techniques. In today's digital age, the demand for SEO specialists is at an all-time high as businesses compete for online visibility.
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โข Fundamentals of SEO: Introduction to search engine optimization, importance of SEO in online portals, and key concepts.
โข Keyword Research: Understanding keyword research, tools and techniques, and how to choose the right keywords for your online portal.
โข On-page Optimization: Best practices for on-page optimization, including title tags, meta descriptions, header tags, and content optimization.
โข Technical SEO: Importance of technical SEO, mobile optimization, site speed, and XML sitemaps.
โข Off-page Optimization: Building backlinks, link building strategies, and the role of social media in off-page optimization.
โข Local SEO: Importance of local SEO, how to optimize for local search, and Google My Business.
โข Analytics and Reporting: Setting up and tracking key performance indicators (KPIs), using Google Analytics, and reporting on SEO performance.
โข Advanced SEO Techniques: Schema markup, entity optimization, and voice search optimization.
โข SEO for E-commerce: Best practices for optimizing e-commerce sites, including product page optimization, user experience, and conversion rate optimization.
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