Executive Development Programme in Market Research Techniques for Consulting
-- viewing nowThe Executive Development Programme in Market Research Techniques for Consulting is a certificate course designed to empower professionals with the latest market research skills and techniques. This programme emphasizes the importance of data-driven decision-making in today's competitive business landscape, and how market research can provide valuable insights to drive business growth.
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Course Details
• Fundamentals of Market Research: Understanding the basics, methods, and importance of market research in consulting.
• Quantitative Research Techniques: Exploring quantitative research methods, data collection, and analysis in market research.
• Qualitative Research Techniques: Delving into qualitative research methods, data collection, and analysis in market research.
• Secondary Research and Data Analysis: Mastering the use of secondary sources and data analysis for market research insights.
• Survey Design and Sampling: Learning best practices for designing surveys, questionnaires, and selecting representative samples.
• Competitive Intelligence and Analysis: Gathering and analyzing information about competitors to support strategic decision-making.
• Market Segmentation and Targeting: Identifying, understanding, and targeting specific customer segments in the market.
• Market Trends and Future Forecasting: Analyzing market trends and forecasting future market scenarios.
• Market Research Ethics and Compliance: Ensuring market research practices comply with legal and ethical standards.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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