Executive Development Programme in Market Research Techniques for Consulting
-- ViewingNowThe Executive Development Programme in Market Research Techniques for Consulting is a certificate course designed to empower professionals with the latest market research skills and techniques. This programme emphasizes the importance of data-driven decision-making in today's competitive business landscape, and how market research can provide valuable insights to drive business growth.
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โข Fundamentals of Market Research: Understanding the basics, methods, and importance of market research in consulting.
โข Quantitative Research Techniques: Exploring quantitative research methods, data collection, and analysis in market research.
โข Qualitative Research Techniques: Delving into qualitative research methods, data collection, and analysis in market research.
โข Secondary Research and Data Analysis: Mastering the use of secondary sources and data analysis for market research insights.
โข Survey Design and Sampling: Learning best practices for designing surveys, questionnaires, and selecting representative samples.
โข Competitive Intelligence and Analysis: Gathering and analyzing information about competitors to support strategic decision-making.
โข Market Segmentation and Targeting: Identifying, understanding, and targeting specific customer segments in the market.
โข Market Trends and Future Forecasting: Analyzing market trends and forecasting future market scenarios.
โข Market Research Ethics and Compliance: Ensuring market research practices comply with legal and ethical standards.
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