Executive Development Programme in IP Trademark Management
-- ViewingNowThe Executive Development Programme in IP Trademark Management is a certificate course designed to empower professionals with the necessary skills to manage and protect trademarks in today's dynamic business environment. This course highlights the importance of trademarks as valuable intellectual property (IP) assets and the role they play in establishing brand identity and consumer trust.
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โข Introduction to Intellectual Property (IP) & Trademark Management
โข Understanding the Importance of Trademarks for Businesses
โข The Trademark Lifecycle: From Registration to Licensing & Enforcement
โข Searching, Clearing, and Filing Trademark Applications
โข Prosecuting and Maintaining Trademark Rights
โข Global Trademark Protection Strategies
โข Managing Trademark Portfolios: Budgeting, Record Keeping, and Renewals
โข Enforcing Trademark Rights: Monitoring, Cease and Desist Letters, and Litigation
โข Ethical Considerations in Trademark Practice
โข Best Practices for Executive Trademark Management
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