Executive Development Programme in IP Trademark Management
-- ViewingNowThe Executive Development Programme in IP Trademark Management is a certificate course designed to empower professionals with the necessary skills to manage and protect trademarks in today's dynamic business environment. This course highlights the importance of trademarks as valuable intellectual property (IP) assets and the role they play in establishing brand identity and consumer trust.
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⢠Introduction to Intellectual Property (IP) & Trademark Management
⢠Understanding the Importance of Trademarks for Businesses
⢠The Trademark Lifecycle: From Registration to Licensing & Enforcement
⢠Searching, Clearing, and Filing Trademark Applications
⢠Prosecuting and Maintaining Trademark Rights
⢠Global Trademark Protection Strategies
⢠Managing Trademark Portfolios: Budgeting, Record Keeping, and Renewals
⢠Enforcing Trademark Rights: Monitoring, Cease and Desist Letters, and Litigation
⢠Ethical Considerations in Trademark Practice
⢠Best Practices for Executive Trademark Management
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