Global Certificate in Service Design Experience Mapping
-- ViewingNowThe Global Certificate in Service Design Experience Mapping course is a comprehensive program that equips learners with the essential skills to design and improve services through experience mapping. This course is critical for professionals looking to stay competitive in today's service-driven economy, where customer experience is a key differentiator.
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โข Service Design Thinking: Understanding the foundational principles and mindset of service design, including the role of experience mapping in the service design process. โข Research Methods: Learning various research techniques for gathering user insights, including interviews, observations, surveys, and data analysis. โข Customer Journey Mapping: Identifying and analyzing the key touchpoints, channels, and interactions that make up the customer experience. โข Experience Mapping Techniques: Mastering the creation and interpretation of experience maps, including the use of personas, empathy maps, and service blueprints. โข Data Visualization: Presenting complex data and insights in an engaging and accessible way using visualization tools and techniques. โข Co-creation and Collaboration: Involving stakeholders and customers in the service design process to ensure alignment and buy-in. โข Prototyping and Testing: Creating and testing prototypes of new services and experiences to validate assumptions and identify areas for improvement. โข Service Improvement Strategies: Developing and implementing strategies for improving existing services and experiences, including the use of metrics and KPIs. โข Change Management: Managing the organizational and cultural changes required to embed service design in the organization. โข Case Studies and Best Practices: Exploring real-world examples of successful service design and experience mapping initiatives.
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