Global Certificate in Persuasion Science: Mastery Level Marketing
-- ViewingNowThe Global Certificate in Persuasion Science: Mastery Level Marketing course is a comprehensive program designed to equip learners with essential skills in persuasive communication and marketing. This course is critical for professionals who want to enhance their ability to influence consumer behavior and drive business growth.
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โข Unit 1: Foundations of Persuasion Science in Marketing
โข Unit 2: Influence Techniques: Compliance, Identification, and Affect
โข Unit 3: The Psychology of Decision Making and Choice
โข Unit 4: Crafting Compelling Messages: Framing, Storytelling, and Metaphor
โข Unit 5: Social Influence and Word-of-Mouth Marketing
โข Unit 6: Neuromarketing: Understanding Consumer Behavior through Neuroscience
โข Unit 7: Persuasive Design: Applying Persuasion Principles to UI/UX Design
โข Unit 8: Ethical Considerations in Persuasion Science and Marketing
โข Unit 9: Case Studies in Successful Persuasion Campaigns
โข Unit 10: Advanced Persuasion Strategies: Nudges, Choice Architecture, and Behavioral Economics
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