Global Certificate in Persuasion Science: Mastery Level Marketing

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The Global Certificate in Persuasion Science: Mastery Level Marketing course is a comprehensive program designed to equip learners with essential skills in persuasive communication and marketing. This course is critical for professionals who want to enhance their ability to influence consumer behavior and drive business growth.

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With the increasing demand for data-driven marketing strategies, this course is timely and relevant. Learners will gain a deep understanding of persuasion science, behavioral economics, and neuromarketing, enabling them to craft compelling marketing messages that resonate with their target audience. This course is essential for marketing, sales, and communication professionals who want to advance their careers and stay competitive in today's fast-paced business environment. By mastering the art and science of persuasion, learners will be able to create impactful marketing campaigns, build strong relationships with customers, and drive business success.

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โ€ข Unit 1: Foundations of Persuasion Science in Marketing
โ€ข Unit 2: Influence Techniques: Compliance, Identification, and Affect
โ€ข Unit 3: The Psychology of Decision Making and Choice
โ€ข Unit 4: Crafting Compelling Messages: Framing, Storytelling, and Metaphor
โ€ข Unit 5: Social Influence and Word-of-Mouth Marketing
โ€ข Unit 6: Neuromarketing: Understanding Consumer Behavior through Neuroscience
โ€ข Unit 7: Persuasive Design: Applying Persuasion Principles to UI/UX Design
โ€ข Unit 8: Ethical Considerations in Persuasion Science and Marketing
โ€ข Unit 9: Case Studies in Successful Persuasion Campaigns
โ€ข Unit 10: Advanced Persuasion Strategies: Nudges, Choice Architecture, and Behavioral Economics

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN PERSUASION SCIENCE: MASTERY LEVEL MARKETING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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