Global Certificate in Consumer Decision Making Models
-- ViewingNowThe Global Certificate in Consumer Decision Making Models is a comprehensive course designed to empower professionals with essential skills in understanding customer behavior. This certification course highlights the importance of consumer decision-making models and their application in business strategy, marketing, and product development.
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โข Introduction to Consumer Decision Making Models
โข The Theory of Reasoned Action (TRA)
โข The Theory of Planned Behavior (TPB)
โข The Components of the TPB: Attitudes, Subjective Norms, Perceived Behavioral Control
โข The Stages of the Consumer Decision Making Process
โข Problem Recognition and Information Search
โข Evaluation of Alternatives and Purchase Decision
โข Post-Purchase Evaluation and Behavior
โข Consumer Decision Making in Online Environments
โข Factors Influencing Consumer Decision Making: Cultural, Social, Personal
โข Case Studies and Real-World Applications
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